The artist formerly known as Anglo

November 14th, 2011

Every now and then, they rebrand something.

It might be something simple like the Marathon Bar that was renamed Snickers.  I don’t know why they did that as the new name was fucking stupid.  I haven’t bought one since.  [I never bought one before the change, but that’s beside the point].

Then there was Jif and their cleaning stuff that was renamed Cif.  At least there was a reason there – there was another crowd who made lemon juice who laid claim to the name.

One of the latest changes was the renaming of Anglo Irish Bank to The Irish Bank Resolution Corporation.  Fuck but that’s a mouthful!  They changed the name because Anglo was the bank that virtually destroyed this country and the mere name of it sent shivers down the spine.  The thought that changing the name might make people feel better about it.  Hah!

Because they chose such a fucking stupid name, no one can ever remember it.  Even its acronym – IBRC doesn’t mean anything to anybody.  So now anyone who is talking about the bank will generally refer to it as “the IBRC which used to be known as Anglo”  A few times I have seen panel discussions on the television where someone mentions the IBRC.  Everyone looks blank until they are reminded that it’s Anglo.

The point is that they spend a shed load of money changing a company’s name but people still refer to it by the old name. 

It all seems to be a massive waste of time to me.

8 Responses to “The artist formerly known as Anglo”

  1. cat CANADAon 14 Nov 2011 at 4:23 pm

    bank of montreal here wants to be know now by the monicer of BMO…as beemo to be more hip and down with it or some such nonsense it still charges too much interest on everything.
     paint a pig a different colour it’s still a pig 

  2. RAMROD UNITED STATESon 14 Nov 2011 at 5:03 pm

    How about a name that is outrageously dishonest? The Patriot Act comes to my mind. The American Patriots terrorized the loyalists who collaborated with the lawful government.

  3. Grandad IRELANDon 14 Nov 2011 at 7:05 pm

    Cat – That is really the whole point.  You can call a heap of shit anything you like, but it’s still a heap of shit.

    Ramrod – You seem to be stuck in patriot mode at the moment?  Relax, man!

  4. The Travelling Toper UNITED KINGDOMon 14 Nov 2011 at 9:08 pm

    Why not re-brand all banks worldwide as TWATS, politicians as CUNTS, local government hirelings as ARSEHOLES, and plods as WANKSTAINS thus being correct in word ,thought, and deed.

  5. Doc UNITED STATESon 14 Nov 2011 at 9:49 pm

    The Bank Formerly Known as ANGLO has sort of rock n’ roll ring (not rickroll) to it.

  6. Grandad IRELANDon 15 Nov 2011 at 3:48 am

    Toper – I could live with that.  I would have to keep a reference list though so I know my Cunt from my Arsehole?

    Doc – There ain’t nothing musical about that fucking twat, cunt, arsehole, wankstain of a bank.

  7. Captain Peacock on 15 Nov 2011 at 11:49 am

    This is interesting what happens when you ask the people if they should enslave themselves with bankers debts.
    http://www.aljazeera.com/programmes/countingthecost/2011/11/20111112112247893482.html

  8. Grandad IRELANDon 15 Nov 2011 at 2:46 pm

    Peacock – I’m listening as I type.  It’s enough to make me weep.

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