Because you're not worth it
Grandad October 22nd, 2006
Why do advertisers assume we all love America? There seems to be a theory that if they use American accents or American associations that we will all be so impressed that we will rush out to buy their products.
The cosmetic ads are the worst. But quite a few others are getting on the bandwaggon too. There is an ad for fruit juice that shows people in New York doing New Yorky things and slurping the juice. What is the message? If I drink this juice I will become a New Yorker? Wow!
Another trick is to use “American style”. So we have American style this and American style that. What is American style? Is the pizza going to suddenly jump up and shout “hey there buddy.. ya wanna beer?” and then run out the door to watch a baseball game?
I don’t hate America. I’ve never been there but it looks like a beautiful country. In fact it probably has some of the finest scenery in the world. It’s the people that live there that get on my nerves. Their attitude [and that of our advertisers] is that if it’s American, it has to be good. Why?
Thank God for the mute button on the remote control.
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There’s a lot of that alright. Why is the deodarant ad with the policewoman set in the States? Why do Guiness think that we need to drink it in an Irish bar in New York?
Last night I heard an ad for the first time – the Baileys Irish one with the fella skidding the ice around. I have seen this ad loads of times but last night I forgot to mute it.
It’s and ad for Baileys IRISH Cream, aimed at an IRISH audience but they still use an American scenario. Why?
Mind you, I’d like to see the state of Yer Man after he has polished off that bottle he’s poured into the ice-bucket!
Maybe we’re all meant to aspire to be American?
I’m singing the Bar Strangled Spanner as I type…..
I think they believe the world has an American dream while in fact, other than a couple of thrid world countries – no one gives a penny for Americans. I’d rather be where I am than move to a country like US.
Wow! This is reviving an old topic!!
They are still at it – using America to sell Guinness to the Irish!
And I think the American Dream is really a Nightmare, but they won’t admit it.